Our advertising activities are designed primarily to communicate information about innovative products and services and thus attract new customers to Sanitas. Winning new customers each year is a crucial factor in maintaining the stability and security of a health insurance company. Ultimately, this benefits all Sanitas customers.
Advertising can also play an important role in encouraging our customers to save costs: Since the launch of our Sanitas portal and associated communication measures, over 300,000 customers have switched to electronic – and therefore paper-free – correspondence with Sanitas. This saves paper, postage costs and is environmentally friendly.
And finally, our figures show that foregoing advertising has a negligible impact on costs, because Sanitas’ advertising expenditure makes up only a fraction of a monthly premium at less than 1 Swiss franc per month. In other words, cutting the entire advertising budget would have a negligible effect on premiums.
Did you know that, for every 100 francs you pay in premiums, around 95 are invested directly in medical services, i.e. hospital stays, therapies, lab expenses and medicines?